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ARC Marketing Rebranding
The company was at a point where significant revisions needed to be made to the marketing materials as acceptable language in the literary education sphere is constantly changing. This created an opportunity to revise the company branding along with the language, as many of these materials were outdated and did not have cohesive branding. This began with reviewing all marketing materials and flag language that needed to be updated and working with the team to create a cohesive redesign for the branding that is sleek, modern, and easy to update. We used a collaborative Excel file to keep track of each piece of marketing, what language has been flagged, and the status of the piece in the update process. I assigned the tasks of making the updates to the team using the JIRA ticketing system. Meanwhile, I was the lead on creating the branding redesign, creating the pitch presentation to upper management for their approval, and once approved training the other designers on the new branding guidelines. The result was cohesive branding reflective of today’s design trends while still adhering to the company’s core aesthetics and content that did not contain problematic language that the sales team could feel confident presenting to prospective customers.
Feith Systems was introducing their new pharmacovigilance software, Agile PV. I created a logo and marketing for the software to primarily be used at trade shows. The logo was designed with a clean, minimalist approach to reflect the sleek and easy-to-use software it was promoting. For the banners I researched the software and pharma trends at the time and designed a collection of three banners in different accent colors to highlight separate categories of features of the software AgilePV marketing was successful to the point where it gained the company enough resources to eventually retire the product and replace it with a brand new robust platform, Feith Orbit
Ballinger is proud to focus on giving back to the community and thus created an internal outreach program. I was tasked to create the logo for this program and create the promotional materials for their first event, the Philadelphia Heart Walk The logo was created to reflect their other internal logos which all included the B and four-square glyph. The promotional materials were to be hung around the office so they needed to be eye-catching while remaining within the company’s branding. The final package included the logo, a save-the-date flyer, promotions for a 50/50 raffle and “Pie-A-Principal” event, team signup sheets, and a donation tracker. The event was a success and exceeded the donation goal