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ARC gives out notebooks to current and prospective customers at events such as trade shows and conferences, and is redesigned every few years. I was assigned to lead the latest redesign. It needed a simple front an back cover with information displayed on the inside covers. I went with a subdued design with the front showing the company slogan and the back showing a quote by Frederick Douglass that we have used in other marketing pieces. The inside covers contain information on the company curriculum and results, each have QR codes to find more information on these topics.
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