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In the summer of 2020, we tried a direct-to-consumer marketing campaign to promote ebook libraries. I was to design a package of social media and website graphics to promote the collection. Collaborating with the director of the publishing team, I acquired graphics from some of the shark books the publishing team had created. My focus was on creating a fun and eye-catching advertisement that worked across all platforms (Twitter, Facebook, company website). 2020 was a challenging year due to going entirely virtual, this product was a good boost that utilized the predicament to our advantage.
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