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Ballinger is proud to focus on giving back to the community and thus created an internal outreach program. I was tasked to create the logo for this program and create the promotional materials for their first event, the Philadelphia Heart Walk
The logo was created to reflect their other internal logos which all included the B and four-square glyph. The promotional materials were to be hung around the office so they needed to be eye-catching while remaining within the company’s branding.
The final package included the logo, a save-the-date flyer, promotions for a 50/50 raffle and “Pie-A-Principal” event, team signup sheets, and a donation tracker. The event was a success and exceeded the donation goal
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