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ARC Email Campaigns
To assist the sales team, marketing provided numerous email templates that account managers could request to have customized with their own information. These emails were built and managed in MailChimp. In deciding which emails to create into templates, we researched what products the sales team requested materials for most often, what topics the account managers wanted to discuss with their contact lists, and what products or topics would translate well to an email format. The emails were designed to adhere to the company branding, utilize best practices to keep current and prospective customers engaged, and make adding contact information as easy as possible. This streamlined the email process to the point that account managers could expect their requested email within a 48-hour turnaround time.
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